The world can be divided, like so many pieces of pie, into personality types. I like to keep it simple. When it comes to network marketing, there are farmers and hunters. One will likely never succeed in network marketing.
My father was a farmer of sorts. Having grown up in the depression era, most people had some familiarity with farming. It was the common way of life. By the time he was an adult he was forced to step one foot into the industrial age and go to work in a factory. Neither farming nor manufacturing fit him very well because he was not really a farmer and manufacturing is a lot like tenet farming without the benefit of fresh air. Dad would have been brilliant 200 years earlier in a world dominated by hunters.
In the time of hunters and gathers the traits and intelligence valued most were the skills of the hunter. He was able to notice the leaf bent out of place and freshly snapped twig while on the track of game. She was able to pick out the one red flower from among multitudes flagging the presence nutritious roots. Hunters are able to focus for hours while on the track of wounded game. Such intelligence was highly valued in those cultures and necessary for survival. Today we call these people ADHD or dyslexic and dismiss them. However, the tide is turning in favor of the hunter’s skills.
If you are a hunter, you will likely love network marketing. You know you are a hunter if:
1. You have an active mind and imagination that is hard to turn off.
2. You are a risk taker. You are not a gambler necessarily but you may buy a lottery ticket on occasion, or risk a little on an off chance investment.
3. You make connections between seemingly unrelated components in order to create unexpected new ideas, strategies and systems.
4. You are relationally and socially skilled. Perhaps that is why you still enjoy staring into the fire and sharing stories with friends. What better metaphor is there for network marketing?
The agricultural and industrial ages required a different personality and set of skills, those of the farmer. It takes a specialized set of skills to farm. Planting time must be planned, seeds stored, equipment repaired and maintained. Each crop requires different planning and preparation. Harvest must be organized, workers hired and storehouses prepared. These are all skills for which hunters are not well suited.
My father finally gave up on farming and manufacturing. He quit a secure job at the local paper mill and sold the farm. With the money he went into business and there found his best fit. He was a hunter.
If you are a farmer, chances are you will not find a fit in network marketing. No worries though. Farmers are great at building nation states, institutions, libraries and governments. What farmers lack in imagination and innovation, they make up for in spades with the ability to organize and prioritize, build and preserve.
Studies show that among the great creators and entrepreneurs are men and women who suffer from dyslexia. Sir Richard Branson, (Virgin Airlines) and Steve Jobs (Apple Computer) are dyslexic hunters. They would make lousy governors or bureaucrats and hire farmers to manage the day-to-day detail while they cast vision and lead. Their disability has gifted them with a special ability to draw innovative connections between unrelated components to create original ideas.
There are personality indicators that can give you an objective profile to help you decide if network marketing is a fit for you. However, chances are your gut has already told you. If the idea of network marketing terrifies you or leaves you puzzled as to why anyone would do it, you are unfit for the profession and likely a farmer. If, on the other hand, networking marketing ignites your imagination and you can’t wait to tell someone about your latest find or the newest prospect, you are a hunter.
Leave the institutional organizing and management to the farmers. They will do their job very well. You go sit by the fire and tell stories. In the new economy, the rewards come plentifully to the socially skilled and relationally gifted. The hunt is on.